Supportive management within corporate cultures is the key to successful online collaboration. Employees need to be trained and encouraged to use new technologies on a regular basis. Technology is constantly changing, new tools such as GroupTweet, ooVoo, and Stixy all provide unique ways for employees to work together. Companies must continually communication to their employees on the benefits of online collaboration.

Corporate culture is definitely important - if managers don't buy in, then why should their employees.
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